So, anything that saves you money should be a top priority – and newsletters do.ĭon’t underestimate how much money email marketing saves you compared to using other marketing tools. Cheaper than other channelsīudget is important to marketers. If your newsletter is well designed and contains relevant content, this will enhance your chances of the reader clicking on the calls-to-action (CTAs) for more information. Provided that the email subject line is appealing and the sender is recognized (so make sure your readers know who you are!). Luckily, this is not true for newsletters.Įmails that reach someone’s inbox are usually seen, and the likelihood that they will be opened is around 20-25%. Written press releases sent by email will often be ignored by journalists and online editors. Banner advertising is rarely noticed in the era of ad blockers. Organic engagement on social media platforms like Facebook is declining dramatically.

One of the main reasons for creating a newsletter is that it generates regular website traffic. Eddy shares techniques on being more persuasive and creative when it comes to copy.Easily linked to other marketing channelsĬreating a newsletter is not just a way to keep your customers informed about your new products or features, they have many other advantages. One of the highest-ROI marketing skills is copywriting. You can get a lot of actionable insights through this thorough analysis. Stuck in a creative rut? Playing Favorites shares “ideas and stories for elevating your creative work.”Įvery month Andrea picks a website and writes exactly how he would grow it. Get incredible insights into the brain of consumers through case studies and interesting data points. Why We Buy explores the psychology, biases, and heuristics, on how consumers make decisions. DTC Newsletter covers all things related to better running your DTC brand. Content Workshop focuses on sharing tips on content creation for holding peoples attention.Īs the direct-to-consumer industry continues to trend up, it’s great to have a newsletter focused on all things DTC. Short attention spans should change the way you think about creating content. Triple Whale teaches you about analytics and attribution. Consistency is key!ĭata is an increasingly important part of marketing. In 7 minutes or less everyday you can get carefully curated digital marketing news with actionable advice delivered to your inbox 5 days a week.

Her articles are super informative, covering topics like content creation and branding, but also include pop culture references that will have you reminiscing of the 90s and all the boy bands that came with it. Marketing is supposed to be fun, something Brianne Fleming takes to heart. Want to do better market, monetize and grow your business? Nanoflips shares insights into expanding your digital real estate empire through proven methodologies.Ĩ - Marketing with a Pop Culture Twist - Brianne Fleming He shares tips on everything from advertising and e-commerce to SaaS businesses. Having built and sold an agency, Max is now on a mission to help people be better marketers. With No Best Practices, Alex nudges marketers to focus on “first principles perspective.” “No Best Practices” itself is a valuable insight into the state of marketing today. As Cory says in his Twitter bio, he truly is “sharing everything I know about marketing.” The Marketer’s Playbook has dozens of articles about paid advertising and running an agency. It’s short and sweet, covering a breadth of relevant topics in five minutes or less.Īside from being the best-named marketing newsletter, WTF showcases successful marketing tactics by interesting brands, both big and small, as well as marketing examples to provide you with inspiration to be more creative.Ĥ - The Marketer’s Playbook - Cory Dobbinĭigital advertising is one of the most scalable forms of marketing, but also one of the most complicated. Serving up marketing tips, interviews with top operators, and a daily recipe is The Menu. Marketing Examined dives deep into marketing, covering successful marketing campaigns (“Thursday Teardown”), as well as tips on better copywriting, landing pages, and more.

It newsletters marketing